dub event

The campaign must reach a selection of high quality candidates yet to decide on their further education. They must have previously shown an interest in one of the courses involved at Hogeschool Utrecht, a University of Applied Sciences.

A summer festival would provide a good setting for aspiring students to clarify their choice of further study. Weightier and lighter elements alternated with each other – competence tests, mind-mapping and opinion surveys, together with a surf simulator, a mini ferris wheel and a dubmaster DJ.

After the event, 23 percent of the visitors signed up for one of the HU courses.