problem
how do you get sustainability to strike a chord with the public?
idea
a sustainable life is also the good life
realization
from local lifestyle to world parade
Sustainability is often associated with Calvinist types. Seldom with people who like to enjoy themselves. As citizens we're for it, but as consumers we're against it. That's logical in Tinker's view, for as long as these perspectives aren’t equated. To bring about real change, we must pursue a lifestyle that combines care for the environment with having fun, and responsibility with passion.
That's why the typical Brabant attitude to life – ‘ the good life’ – provides the perfect model. It’s not decadence; it’s zest for living. Getting the most out of life means making the most of the world around you. It's not difficult to show that sustainability almost always contributes to the quality of life. And that's a message that almost everyone is glad to hear.
Elaborating on a well-founded theme, Tinker is developing plans for the coming ten years. They inspire, motivate and inform. They are executed using all the media you can think of, and more. From a lifestyle book to a Good Life Parade. And from free cards to a theme park. These are the projects we excel in: serious content, worthwhile objectives and exceptional concepts. Planning: through to 2050.