task
think up a concept for museum night 2004
idea
a blacklight fashion event starring future wear and future fashion
result
a successful event with three times as many visitors as previous years
Create an attractive exhibit about ‘future wear en future fashion’ for a young and trendy target group. Try to inspire them and encourage them to share their newly awoken thoughts about the new possibilities for clothing with other visitors.
Future wear and future fashion gives those wearing it what seems to be a sixth sense. With clothing of the future, using modern technology people can anticipate extreme conditions, or be able to feel what it’s like to fly, or experience other people’s emotions, for example. This sensory concept brought us to the idea of an event that would use blacklight and sound to make associations with the insect world.
A huge number of enthusiastic visitors got to know about clothing of the future in an exciting setting. The guests were also able to share ideas for future wear with some fashion visionaries by giving them form in textiles and sewing them into a gigantic dress.