task
create a 3d link between the mind and the internet
idea
our world as a global mind
realization
3.5 metres high, 17 metres wide and as deep as you can imagine
Nemo and McKinsey divided the top floor of the green ship on the IJ into two. On the left, the department of the mind, and on the right, the world of ICT business. The task for Tinker: create an exhibit that will connect the two worlds.
From the level of the microscopic to the largest planets, there’s a pattern that repeats itself. At every level, the components organize themselves into new networks. Molecules become cells, people form communities, and technological revolutions evolve into a worldwide network of ideas. Can we see our planet as a Global Mind?
What does the world look like from space…? Our planet thinks, talks and changes all the time… Everything’s connected together… Could it be that our world is like a global mind…? Everything connected in a constant evolution… A network of men, machines and media… Our planet, with a personality of its own… With changing faces, needs and moods… Hello, this is earth… Who wants to play with me…?