the creative industry is booming and hot, but how do we bring them into contact with the traditional business world?
our approach: expedition white space. Searching for the sources and deltas of the creative Nile, with a club of serious top managers.
That was the request for proposals as described in the Creative Challenge Call sent out by the economic information service of the Ministry of Economic Affairs. From more than four hundred entries, 40 initiatives were selected, including White Space.
In a combination of once-in-a-lifetime experiences and robust personal discussions, we first gained their preparedness to strike out together on an unconventional path, and clarity about each participant’s personal mission. Underway, we’re busy creating a community that provides ongoing support for each of its members in unexplored territory and we’re facilitating concrete activities on the shop floor. (ongoing project: www.white-space.nl)